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How Canada searched the #Elxn42 Campaign

As voting day fast approaches, let’s take a step back to look at the issues, stories and leaders Canadians searched over the 78 day election.

Leader Searches

At the outset of the election we looked at the most searched federal leader in each of Canada’s 338 ridings. In the month of July, Stephen Harper was the most searched federal leader in 56% of Canada’s ridings. The number didn’t change much after the campaign got underway, when Stephen Harper remained the most searched leader in 54% of ridings. Justin Trudeau was the top searched leader in 33% of ridings and Thomas Mulcair was the top search in 10% of ridings.

We just ran the numbers for October and have seen a different pattern emerge as the election continues. In October, Justin Trudeau has become the top searched leader in 50% of Canadian ridings, Stephen Harper in 45% of ridings, and Thomas Mulcair in 3%.

A riding-by-riding breakdown of search interest for the federal leaders over the course of the campaign.

#MansbridgeBump In early September CBC’s Peter Mansbridge sat down with each of the federal leaders. And, with each interview came a jump in searches as Canadians went online to learn more about the various party leaders


In terms of the issues that have generated the most search interest over the course of the campaign, the refugee crisis and niqab saw the largest spike in searches along with several issues associated with Canada’s economy.

#ComeTogether The only real competition for Canadian search attention during the campaign was Canada’s own Toronto Blue Jays. So with two big October showdowns looming on the calendar, we took a look at how interest in the Jays compared with interest in our democracy. Looks like a dead heat!

Issues aside, Canadians are clearly passionate about participating in their democracy and making an informed decision come voting day. The top question Canadians searched about the election: When is the election? The answer is, of course, Monday October 19th.

Mark your calendar… and see you at the polls!