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Canada Blog


Mobile web pages that load as fast as you can say … AMP!

The mobile web just got a whole lot faster Canada, with the launch of Accelerated Mobile Pages (AMP). As of today, Canadians will see AMP webpages in relevant mobile search results, offering lightning-fast renderings of webpages from a number of Postmedia’s leading brands (including the National Post), The Globe and Mail, TC Média, The Toronto Star, Global News, The Weather Network and hundreds of other national and international websites.

Until AMP, time had the occasional habit of sloooooowing down on the mobile web. A slow mobile web is a bad experience for users seeking information online, and it’s bad for publishers who want readers to quickly access and enjoy the content they’ve created.  And research suggests that people will abandon a mobile website if it doesn’t load in three seconds. That's why, last October, we joined others across the industry on the Accelerated Mobile Pages Project, an open source initiative to make the mobile web as fast as possible.

Webpages built with AMP load an average of four times faster and use 10 times less data than equivalent non-AMP pages. AMP HTML allows websites to build lighter weight versions of standard webpages, loads rich web pages and smart ads instantaneously, and offers the benefit of the same code working across multiple platforms, apps, browsers and devices.

When you search for a story or topic on Google from a mobile device, webpages created using AMP will appear when relevant in the Top Stories section of the search results page. Any story you choose to read will load blazingly fast—and it’s easy to scroll through the article without it taking forever to load or jumping all around as you read. It’s also easy to flip through the search results just by swiping from one full-page AMP story to the next. In most cases the pages render instantly.

Go ahead and try it out - it's how reading on the mobile web should be: fast, responsive and fun.