You can now virtually try on clothes with this new AI shopping feature
Whether you’re looking for a cozy sweater, a fresh look for a weekend getaway or the perfect piece for a job interview, envisioning how you’d look in it when shopping online can be challenging. But we’re now making it easier.
Today, we’re expanding access to our apparel try-on tool, launching it in Canada. The feature makes the online shopping experience more personal, allowing you to virtually try apparel on yourself, just by uploading a photo. It’s powered by a custom image generation model for fashion, which understands the human body and nuances of clothing — like how different materials fold, stretch and drape on different bodies. It preserves these subtleties when applied to poses in your photos - so the result lets you see how a piece of clothing would look on you, instead of seeing just a still picture or on a model. The try-on tool lets you shop from the billions of apparel items in our Shopping Graph across Search, Google Shopping and even product results on Google Images.
To get started, tap on any product listing across Google or any apparel product result on Google Images and tap the “try it on” icon. Upload a full-length photo of yourself and within moments you’ll see what you might look like wearing that exact piece of clothing. And you can try on as many looks as you want, experimenting with different colors, new styles and trends.
Afterwards, you can go back and scroll through other looks you’ve tried. You can also save your favorite ones and even share them with your friends. If you like it, you can tap on the shop button and you’ll be redirected to the merchant’s website where you can purchase the look.
When you try on clothes in a store, you can easily tell if they’re right for you. You should feel just as confident shopping for clothes online. And with Google’s Try On feature we’re bringing the fitting room experience to your screen.
