Bringing the power of YouTube creators to more brands across Canada
Creators are more influential than ever, producing hit shows, driving cultural trends, and building loyal audiences. More than just entertainers, they're entrepreneurs crafting business strategies, managing their own production teams, and redefining content creation from long-form videos and livestreams to bite-sized Shorts and podcasts.
YouTube's thriving creator ecosystem offers brands an unparalleled opportunity to connect with engaged audiences. Ipsos found that on average, surveyed online users are 98% more likely to trust the recommendations of creators on YouTube versus those on other social sites or apps. Combining this with our AI-powered campaigns makes YouTube an incredibly influential platform for advertisers to reach engaged audiences at scale and build their brand.
To help Canadian brands tap into the influence of YouTube creators, we're excited to introduce new essential tools to drive stronger results:
A helpful new creator partnerships hub:
The creator partnerships hub is a new, dedicated tool within Google Ads that lets advertisers see and manage all their creator campaigns. Within the hub, you can discover videos that creators have already collaborated with your brand on and include them as part of your ad campaign. The hub will also allow you to search for creators based on your campaigns or specific topics. Think of this as a one-stop shop for brands to manage all of their sponsored content and campaigns with YouTube creators.
New APIs focused on connecting brands with creators:
We know that many brands work closely with Influencer Marketing Agencies for creator campaigns. That’s why we’ve developed the BrandConnect API, which enables marketers with their own planning tool or user interface to integrate up-to-date and accurate analytics about YouTube creators.
Soon, eligible influencer agencies and SaaS platforms will be able to supercharge their creator tools with creator insights, including:
- Top creators for a given set of topics, demographics, audiences, or creator attributes
- YouTube channels (subscriber count, view count, and audience demographics)
- Trending insights on current trends, based on audiences or topics
Our goal with these new tools is to make it as easy and as powerful as possible for marketers to find, partner with, and tap into the unique influence of YouTube creators to drive truly exceptional results. Ready to connect with creators? Explore the creator partnerships hub in your Google Ads account today.
