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YouTube Canada Brandcast: YouTube is the Main Stream



YouTube Canada Brandcast
YouTube Canada Brandcast

In every viewing mode, YouTube is the Main Stream

Canadians’ viewing habits have changed significantly in recent years, and we are streaming more content on our TV screens than ever before with the rise of Connected TV. When it comes to streaming, YouTube has been at the forefront. In fact, in December 2021, more than 16 million Canadians streamed YouTube on their TV screens.2 It’s clear from this recent viewership data that YouTube is now a mainstay in Canadians’ living rooms. And this evolution has changed the way Canadians define TV itself: 61% of Canadians say that YouTube “is TV” when it’s viewed on their television screen.3 Today, streaming and TV are one and the same, and Connected TV offers a huge opportunity for advertisers. According to research conducted by Ipsos, YouTube's reach amongst Canadian Connected TV users is more than 4x the next highest ad-supported TV streaming platform.4