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Supporting the Crisis Response efforts in Assam



As Assam and parts of North East India and of Bangladesh grapple with the onslaught of floods that have claimed tens of lives and displaced millions, we have launched a combination of Crisis Response efforts to help reach critical support to impacted people and communities.

As part of our efforts, Google.org has also made a grant of $500,000 to the Center for Disaster Philanthropy to support community-based organizations working to provide emergency support and long-term recovery in the affected areas. This includes supporting organizations restoring household food security through dry ration, direct cash assistance, and distribution of hygiene kits. In addition, we’ve launched a campaign for Googlers to donate, matched 100% by Google.

For those looking for relevant information on the flood situation, we have launched the SOS alert for Assam floods bringing together updates from authoritative local and national sources to the top of Search results. If you’re close to the affected areas, this Search will bring up emergency phone numbers, websites, and maps. If you’re outside of the affected area, the Search will also show an SOS Alert that provides a timely overview of the situation.

Visual of SOS Alert for Assam floods on Search

SOS alert for Assam floods

To make it easy for people looking to donate funds towards flood relief efforts in Assam, Spots for Smile Foundation and Goonj are now live on Google Pay. We will continue to add more organizations who are running fundraising efforts for flood relief.