As YouTube celebrates its 20th birthday, we've witnessed a dramatic shift in how people create and enjoy content. With that in mind, Neal Mohan lays out the big bets he has for YouTube in 2025:
From music videos, trending Shorts, episodic content and hour-long live streams, the YouTube ecosystem fuels cultural trends and fandom. YouTube will remain the epicenter of culture.
All over the world, creators are bringing a startup mindset to the business of entertainmentHollywood: leaning into new models of production, building studios to elevate their production quality, and exploring new creative avenues. We’re unlocking more ways for creators to earn.
AI will make it easier to create and enhance the YouTube experience for everyone. As impressive as the generative models are, creators tell us they're most excited about the ways AI can help with their bread-and-butter production, so this is where we'll continue investing.
