Commerce Media Suite helps brands and merchants expand reach and drive incremental sales on quick commerce and e-commerce marketplaces.

As part of the suite, Commerce Media through Google Ads helps brands reach high-intent shoppers across Google’s surfaces such as Search, Shopping, YouTube, Display, Discover, and Gmail, driving shoppers directly to quick commerce and e-commerce marketplace listings of the product they’re looking for.

The solution empowers brands with Google AI-driven performance, enhanced transparency, self-service options, and access to valuable first-party data from marketplaces. It also offers product-level measurement, allowing brands to assess the impact of their media spend against their product and category-level sales data.

Launched ahead of the festive season to help brands capitalize on demand, Commerce Media through Google Ads is available to brands on leading marketplaces such as Blinkit, Swiggy, Zepto, and Myntra.

Early adopters are already seeing strong results. ITC Aashirvaad Select saw a 4x return on ad spend by utilizing Google Ads to drive sales on Blinkit.

Similarly, RENÉE Cosmetics leveraged the solution to achieve an 11.5% increase in sales on Blinkit, alongside a 48% lower cost per order.

The solution provides a strategic advantage for brands, creating new opportunities to drive profitability.