Your direct line to Pixel – introducing direct purchases online on Google Store

Pixel is smart, seamless, and built for you. Now, we’re making it easier to get your hands on the range of Pixel devices. Starting today, people across India can buy their favorite Pixel products directly from the official online Google Store in India. This launch complements our existing online and offline partner channels. Now, it’s simpler than ever before to explore the latest innovations, compare models, and make purchases – all in one place, right from Google.
The direct to consumer expansion on the Google Store represents a cornerstone of Pixel’s strategy in India – focused on an unwavering commitment to bring the best of Pixel – our latest phones, watches, buds, and official accessories – to Indian consumers.

Making Pixel even more accessible through smart financing
To make it easier for people to access Pixel products we've consistently established strategic partnerships with leading banks, offering a range of specifically designed financing options.
On the online Google Store, people can choose from various payment modes including UPI and find several options and discounts, including:
- No cost EMI: Pay for purchases over time with no cost EMIs through HDFC Bank and 15+ select banks.
- Instant cashback: Receive instant cashback when you pay via EMI using a credit card, starting with select HDFC Bank credit cards.
- Exchange bonus: Exchange your old smartphone to receive a special exchange bonus. Existing Pixel users can enjoy additional offers or discounts when they upgrade their device through the exchange program.
- Store credits: Receive store credits that can be used to pay for your future purchases on the Google Store.
Expanding Pixel’s reach to meet consumers where they are
We've always invested in, and remain committed to expanding access to Pixel devices, ensuring everyone experiences its AI magic and distinctive design, in ways that suit them best.
Our long-standing collaboration with Flipkart remains instrumental to our retail strategy. We have continued to expand our physical and digital retail footprint with Pixel now available through 25+ large format retail and mobile wireless partners including Croma, Reliance, Vijay Sales, Bajaj Electronics, Poorvika, Sangeetha, among others, alongside key multi-brand retail stores. We've deepened our commitment to growing hands-on buying experiences, with fixtures in over 200 stores and overall distribution now spanning more than 2000 stores across the country.
Strengthening customer experience and support for every Pixel user
To support our growing Pixel community, ensuring robust customer support is a critical priority. Across several service centres that offer post-purchase support, we have expanded our same day repair capabilities with 20 service centres in India, including our three existing Google Exclusive Service Centres. Today, 7 out of 10 phones are repaired on the same day, effectively minimizing disruption to our users' daily lives.
People can continue to opt for the convenience of free doorstep pick-up and drop through mail-in service. With the launch of the Google Store, users can now self-serve by initiating repair requests and scheduling pick-up directly from the website.
We’re continually bringing the best of our AI technologies, like Gemini, to make the Pixel experience intuitive and tailored, building a smart companion for the discerning Indian user. From nationwide availability, to world-class after-sales support, to the new purchase experience on the Google Store in India, Pixel is here for you.