We believe in supporting creators at every stage of their journey. That’s why we’re expanding access to the YouTube Shopping affiliate program to all creators in the YouTube Partner Program with at least 500 subscribers and who meet eligibility guidelines.

By lowering this threshold, we’re unlocking earning potential earlier than ever. Eligible creators can now diversify their revenue by tagging products from favorite brands across Shorts, VOD, and Live content. Whether audiences are watching on mobile or in the Living Room, they can now shop creator recommendations seamlessly.

This isn't just about commissions - it's about community. Regardless of the size of a creator's audience, by providing a seamless and helpful shopping experience, creators can reinforce their role as a trusted guide for your viewers. Each recommendation strengthens a creator's foundation with their community, turning a simple purchase into a lasting, loyal relationship.