Empowering Creativity and Connection through AI
The rise of AI is fueling a remarkable new era of innovation, fundamentally lowering the barriers to creation and unlocking unprecedented opportunities for creators worldwide. At YouTube, our goal is clear: to build technology that deeply empowers human creativity and provides every creator with tools they can leverage to connect with their audience.
This commitment extends across our platform, improving the experience for everyone, from creators bringing ideas to life to viewers engaging with content. We’re adding to existing AI-powered features already available in YouTube Studio like the Inspiration Tab and enhanced Auto Dubbing, with new features rolling out now.
Here are the latest ways we are bringing this vision to life:
Rolling out Edit with AI to creators in India: Bringing big ideas to life, effortlessly
Big ideas don’t always come with big budgets. That’s why we’re rolling out Edit with AI to all creators in the YouTube Create app. This powerful tool intelligently transforms raw camera roll footage into a compelling first draft. It can find and arrange the best moments, add music, transitions, and even a voice-over, in either English or Hindi - with unique styles like a Cricket commentator and Shayari – drastically cutting down the time from concept to published content.
As always, we use SynthID watermarks and content labels to indicate that these creations were generated with AI.
Launching new conversational AI tool: Deepening viewer engagement and discovery
We are also using AI to make the viewing experience more engaging and educational. Need a quick answer about a video but don’t want to interrupt your flow or navigate away? YouTube’s conversational AI lets users in India ask questions and get instant answers right within the video player.
Imagine getting a list of ingredients in a cooking video, receiving recommendations for related content, or going deeper on a topic from the video - all within the viewing experience. Available in English, the tool will roll out in Hindi soon.
Safeguarding Identity with Likeness Detection
Protecting a creator's identity is paramount. We have started rolling out our likeness detection technology to all creators in the YouTube Partner Program in an open beta. This technology, first announced at Made On YouTube, is a vital safeguard. It helps creators monitor where their facial likeness shows up on the platform, allowing them to request the removal of unauthorized, AI-altered videos, and protecting their fans from being misled.
These updates are just the latest steps in our work to support creators and viewers alike. From easier editing to deeper learning, we're using AI to make the YouTube experience better for everyone.
