How YouTube is using AI to bring you more of what you love
Our recent trends report showed that Gen Z views YouTube as the best place to deeply explore their interests and find out what's happening in the world.
To supercharge that exploration and make discovery seamless, here’s how we’re using AI to help users dive deeper, learn faster, and find what they’re looking for more easily on YouTube.
Breaking down language barriers with auto dubbing: It’s now easier than ever to connect with creators and content from all over the world even if you don't speak the language, thanks to YouTube’s new auto dubbing feature. Whether you want to learn to cook authentic gratin from a French chef, sew traditional clothes from an Indian seamstress, or scout spooky spots to visit in another country, auto dubbing makes that content more accessible.
Exploring topics deeply with Conversational AI tool: Need to understand a concept in a video but don't want to interrupt your flow? The YouTube conversational AI tool lets users ask questions and get instant answers right within the video player. You can get a substitute for an ingredient in a cooking video you're watching, get recommendations for related content, or even quiz your understanding of a new academic concept.
Supercharging YouTube Shopping with AI: We’re leaning on an AI-powered system to identify the optimal moment a product is mentioned and automatically display the product tag at that time, making it easy for you to discover and purchase the products featured in the video.
