The Big Picture, Anywhere You Are: Sitaare Zameen Par on YouTube

Imagine a single digital stage where a filmmaker's vision instantly reaches family in a remote Indian village without access to theatres; a young professional scrolling through their smartphone on their commute abroad; or friends gathered for movie night in London. That’s the power we unlock today.

Today marks an exciting moment in the Indian entertainment landscape: the critically acclaimed Sitaare Zameen Par premiers exclusively on YouTube for digital rental. Following a successful theatrical release, this heartwarming masterpiece from Aamir Khan Productions is now available to audiences across India - directly to rent on YouTube - for just ₹100.

The movie will be available in 38 international markets. To reach even broader and newer audiences in India and globally, Sitaare Zameen Par will offer subtitles and dubs in key languages.

This launch is more than just a movie premiere; it signals an evolution in how premium Indian cinema can be made truly accessible to everyone, everywhere. For years, YouTube has been an integral part of a film’s journey, a vibrant space where trailers spark anticipation, music videos become anthems, and behind-the-scenes glimpses build passionate fan communities. Think about the pre-release buzz for films across languages – the engaging discussions, the fan theories fueled by teasers, the viral reach of iconic songs. YouTube is where these conversations ignite and thrive.

YouTube has long been a destination for premium, high-quality content, offering an incredibly diverse and rich tapestry of storytelling from podcasts to music, Shorts series and unique digital IPs. On YouTube, you'll also discover a vast library of movies on demand, spanning every genre and language – from local gems to global blockbusters, short-films to documentaries.

A recent Kantar survey, for instance, reveals that Indian viewers often turn to YouTube when considering new entertainment purchases ¹ , recognizing it as a platform for top-tier content in music (94%) and entertainment (94%) ² .

Now, we’re thrilled to see this engagement extend even further. Sitaare Zameen Par's release on YouTube following its successful theatrical run showcases how YouTube can increasingly be a valuable partner to India’s thriving movie industry, unlocking innovative ways for content to be distributed, discovered, consumed, and monetized. While movies on demand have long been available on YouTube, this direct-to-platform premiere of a current theatrical success like Sitaare Zameen Par expands film accessibility for audiences and creates new opportunities for the industry.

In India, YouTube reaches 4 in 5 internet users aged 18+ ³ , delivering Sitaare Zameen Par directly to a massive audience, including those in Tier 2/3 cities and villages who previously lacked easy access. Now, all they need is an internet connection, as we meet audiences exactly where they are, on any device. Films find viewers whether they're watching on their mobile phones - often the preferred choice in remote areas - or upgrading to a bigger screen.

Consider the immense potential. With over 7.5 billion daily views globally ⁴ , entertainment is at the heart of the YouTube experience, sparking joy and connection. This massive reach means a film like Sitaare Zameen Par can truly connect with the world.

Sitaare Zameen Par, and other movies from Aamir Khan Productions join a vast and diverse content library of premium content, from existing movies on demand across every genre and language, to engaging podcasts, original digital IPs, short films, and high-quality music videos – ensuring viewers always find relevant, engaging content that truly resonates.

We firmly believe that YouTube is more than just a platform; we are an ally in India's journey to becoming a global entertainment powerhouse. By providing the infrastructure, the audience, and evolving monetization models, we’re committed to empowering the Indian film industry to reach new heights and connect with fans in exciting new ways.

Today’s launch is far more than a release.

YouTube is laying out the red carpet for Indian cinema to stride onto the global stage.