Today we'll begin expanding our Premium Lite pilot to users in India. Premium Lite gives viewers a new, more affordable way to enjoy most videos on YouTube ad-free for ₹89 per month. This expansion comes as YouTube Music and Premium reaches over 125 million subscribers, including trials globally.

Since launching YouTube Music and Premium, we've focused on giving subscribers a variety of ways to enjoy their favorite content, and Premium Lite is the latest step in that evolution. YouTube Music and Premium, and the expansion of Premium Lite, also continue to create additional revenue opportunities for our creators and partners.

YouTube offers something for everyone, from scripted dramas to podcasts to gaming live streams, all from your favorite creators. The introduction of YouTube Premium Lite in India underscores YouTube's commitment to offering flexible options that cater to diverse viewer preferences, allowing users to enjoy their favorite content from a vast array of creators and genres with fewer interruptions.

We’ve been testing Premium Lite to make sure we have the right balance of features and benefits for those viewers who want to watch most videos ad-free. The new membership works across devices, including phone, laptop, and TV. While Premium Lite offers ad-free viewing for most videos, ads may still appear on music content and Shorts, and when users search or browse. For users who want ad-free music on YouTube and YouTube Music, plus offline and background play, we recommend the Premium plan. The rollout is underway, with full availability expected across the country in the coming weeks.