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Mideast & North Africa

Arts & Culture

Bringing a taste of Egypt to the world

Photo that shows the interface of Sofret Masr project on Google Arts and Culture

Today, we are announcing a gastronomical digital journey called “Sofret Masr - A Taste of Egypt” on Google Arts and Culture, under the patronage of the Ministry of Tourism and Antiquities, represented by the Egyptian Tourism Authority, and in collaboration with Rawi Magazine, an annual publication that highlights Egyptian history and art, and Nawaya, a community-based network that promotes Egyptian heritage food systems. The online project chronicles the culture, dishes and places of Egypt’s culinary heritage from Ancient Egyptian to modern-day cuisine.

The project, which is currently available in English and Arabic, includes over 1700 high-resolution photographs, more than 60 expertly-curated stories and 30 videos that provide a detailed and immersive digital experience of Egyptian cuisine which brings the family together, whether from the Mediterranean to the red sea, and along the South Sinai mountains. It also deep dives into Egypt’s culinary history and the influence of different cultures, including Ptolemaic, Ottoman and Asian on modern day cuisine.

We are excited about the launch of Sofret Masr in partnership with Google Arts and Culture and in collaboration with Rawi and Nawaya. We see this project as an invitation for people to discover our culinary culture. Amr Elkady
CEO of the Egyptian Tourism Authority

Sofret Masr is Google Arts & Culture’s latest project aimed at helping more people around the world to discover the many facets of Egyptian culture and heritage in collaboration with local partners. Visit g.co/tasteofegypt or download Google Arts & Culture’s Android or iOS app to immerse yourself in the flavors of Egypt!