The Ads Decoded Podcast

S2E2: Measurement

In this Ads Decoded episode, we discuss how to assess marketing campaigns with attribution, incrementality, and media mix models.

S2E1 Overview

In this Ads Decoded episode, we discuss Merchant Center features to take advantage of as you prepare for the busy holiday season.

S1E9: Live from GML

The finale of Ads Decoded, recorded live at Google Marketing Live 2026, features the teams behind the day’s biggest announcements.

S1E8: AI creative special

AI makes it easy to generate ad creative quickly, but that speed can’t come at the cost of accuracy, brand loyalty or performance.

S1E7: YouTube/Demand Gen special

How Google is building tools to make creator partnerships accessible and effective.

S1E6: Retail special

The retail advertising landscape is evolving fast. Learn actionable tips to strengthen your retail strategy.

S1E5: Lead Gen Advertising

We’re breaking down the steps — from lead scoring to data hygiene — to enable your campaigns to deliver high quality lead volume.

S1E4: Budget & bidding fundamentals

Ads Decoded features a conversation on bidding and budgeting with product managers Kristina Park and Carlo Buchmann.

S1E3: How Google is reimagining Search ads to drive value

Ads Decoded explores how the updated Search ads experience aims to deliver value for both users and advertisers.

S1E2: Modern Search Structures

We’re covering the impact of AI on Search behaviors and why campaign structure is key to AI success and common misconceptions.

Introducing the Ads Decoded Podcast

Advertisers have top-of-mind questions about Google Ads. We’re getting people real answers.

S1E1: Measurement and Analytics

Welcome to the first episode of season one. We dive into data strength and what's new for advertisers in Google Analytics.

Ads Decoded: 3 AI Strategies to Master the Future of Marketing in 2026

Our Ads Decoded Podcast pilot episodes went behind the scenes with product leaders to reveal how marketers can thrive in 2026.