Welcome to the first full season of Ads Decoded, a podcast hosted by Ads Product Liaison Ginny Marvin to bring questions from advertisers straight to the people designing and building our Ads products.

To kick things off, Ginny sits down with Eleanor Stribling, Group Product Manager at Google Analytics, to discuss how Google Analytics can help marketers navigate today’s AI era. The conversation dives into how to better leverage the product’s features to move beyond passive reporting and fully utilize its capabilities as an activation engine for business growth. They also cover data strength – what it means, why it's a critical prerequisite for AI performance, and how it offers brands a unique strategic advantage. Plus, the conversation includes tips to ensure your measurement is set up to give you accurate insights and effective optimization.

It’s practical talk to help you navigate change and drive more value from Google Ads.

Press subscribe below to lay the groundwork for a strong year!