YouTube Shorts can help you get more from your short-form video strategy this holiday season. According to Kantar, on average, YouTube Creator Ads on Shorts increase purchase intent by 8.8%, driving 2.9x more consumer intent to spend versus competition. 1
We’ve continued to improve and expand the advertising experience on YouTube Shorts to provide authentic, engaging ways to reach new customers, including:
- Introducing comments on eligible Shorts ads to give your brand more ways to interact with audiences and match the experience of organic Shorts.
- Enabling Shorts Creators to link to your brand’s website for branded content, encouraging their viewers to explore further.
- Launching Shorts ads for mobile web to extend our support for short-form video ads as consumers watch and engage across more devices and surfaces — TV, web, desktop and mobile app.
Get started with Shorts today and explore our creative tips to elevate your end-of-year campaigns.
Kantar US Context Lab meta analysis commissioned by Google in 2025 on YouTube Creator Ads; Research spanned 20 brand campaigns across 10 major verticals (App, Automotive, Retail (Big Box, Pureplay, Specialty), Financial Services, Food/Beverages/Restaurants, Government & Advocacy, Home & Consumer Services, Home & Personal Care, Media & Entertainment, and Telecommunications) on mobile devices for A18-49; Sample size n=5,802 (2,954 control, 2,848 exposed) at a 95% confidence level; 2.9x based on Kantar campaign benchmarks for YouTube competitors on Purchase Intent.