Google Ads

Ads creativity and performance at scale with Google AI

A photo of Vidhya Srinivasan, VP/GM of Google Ads, on the Google Marketing Live stage.
An animation showing how advertisers will be able to provide font and color guidelines for more creative control in Performance Max.

Create high-performing ads with Google AI while making sure they meet your brand standards

An animation showing new image editing capabilities in Performance Max to add or remove existing elements to assets.

Bring your own products front and center with AI-powered image editing

The screen of a mobile device showing a new Shopping ads feature that lets shoppers see product videos, summaries and similar products.

Boost shopper confidence through your Shopping ads with video highlights

The screen of a mobile device with Google AI guiding people through a complex purchase decision, like storage.

Unlock a new interactive ad experience with Search ads that provide AI-powered recommendations

The screen of a mobile device showing new animated image ads created from Demand Gen product feeds.

Showcase relevant products with animated image ads on YouTube Shorts

The screen of a mobile device showing AI Overviews. We continue to test how and where ads appear as we evolve Google Search.

Reach consumers in new moments of exploration. Soon, we’ll start testing Search and Shopping ads in AI Overviews for users in the U.S.

Browser window showing Google Ads Data Manager, highlighting how to bring your first party data from the Google tag and connected products including Google Merchant Center and BigQuery.

Simplify the process of connecting and using your first-party data with Google Ads Data Manager

Video showing how some of today’s announcements can help advertisers.
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More Information


1

Google Internal Data, Global, Performance Max asset groups before/after a change in Ad Strength, Q1-Q3 2023.

2

Google Internal Data, Global, July 2023.

3

Google/YouTube Internal Data, Global, May 2023.