Managing budgets for specific campaign flights — like product launches, sales events or promotional bursts — shouldn't require constant manual adjustments. Campaign total budgets are now available in open beta for Search, Performance Max and Shopping campaigns, allowing you to set the budget you want over a specific period of time from a few days to a few weeks.

Instead of making daily manual tweaks to keep pace, campaign total budgets optimize your spend and aim to fully and effectively utilize your budget by your end date. Whether you’re running a 72-hour test or a month-long activation, you can launch with confidence knowing you won’t overspend or miss out on opportunities. Your campaign will stay on track for your budget goals without the need for daily maintenance.

Escentual.com, a UK-based online beauty retailer, noticed their ads weren’t serving as much as they wanted to during promotions and underutilizing their budget. By using campaign total budgets, they were able to achieve a 16% increase in traffic without exceeding their budget, while also being 5% above their target ROAS.

We’re excited to see this help you hit your goals while giving you time back to focus on strategy.