Marketers who have deeply integrated AI tools report 60% greater revenue growth than their peers. To make it simpler for marketers to connect first-party data with Google’s advertising tools, we’re introducing the Data Manager API. The new tool helps developers, agencies and advertisers build even more custom and automated connections with Google Ads.

Instead of managing multiple APIs across Google platforms, the Data Manager API creates one centralized, secure connection so advertisers can easily get the most out of Google AI for their campaigns. Marketers can upload new audience lists and send offline conversion events to improve measurement and bidding performance. This new tool builds on our codeless Data Manager solution, which has already helped tens of thousands of advertisers connect and use their first-party data.

To help more marketers connect with the Data Manager API, we have partnered with AdSwerve, Customerlabs, Data Hash, Fifty Five, Hightouch, Jellyfish, Lytics, Tealium, Treasure Data, Zapier and more. The Data Manager API is available today for Google Ads, Google Analytics and Display & Video 360, with more integrations coming soon.