Demand Gen is bringing more launches to general availability to help you reach new customers, including product features we previewed at Google Marketing Live 2025.

• Demand Gen powers Shoppable CTV, enabling viewers to seamlessly browse and purchase products while watching YouTube ads on the big screen. Demand Gen campaigns that include TV screens drive an average of 7% additional conversions at the same ROI. ¹
• Attributed Branded Searches is now available for Demand Gen, showing the volume of your campaign’s branded searches on Google/YouTube, to help quantify your impact. Reach out to your Google representative to activate.
• You can now turn browsing into booking faster with Travel Feeds in Demand Gen. Simply connect your Hotel Center feed to build dynamic video ads featuring hotel pricing, ratings and availability.

Demand Gen has been integral in helping advertisers like LG Electronics drive performance, achieving a 24% higher conversion rate than its paid social campaigns while reaching high-valued customers at a 91% lower CPA.

To learn more about Demand Gen improvements, visit Accelerate with Google.