Demand Gen helps you find new customers across YouTube and Google's most visual surfaces. With new creative tools and creator solutions available, you can drive better results.

• Achieve creative excellence with new AI-powered features:
  • Use Veo in Google Ads to generate high-quality video variations from static images. This allows you to scale your asset variety to unlock "Excellent" Ad Strength for better performance.
• Scale authentic creator content to drive results:
  • YouTube Creator Partnerships with Google Ads helps you discover and connect with the right creators.
  • Creator partnerships boost turns authentic creator assets into standout ads for Demand Gen campaigns, driving on average a 30% increase in conversion lift on YouTube Shorts. ¹
• Build your own organic presence on YouTube:
  • A strong organic channel drives long-term equity, and when paired with Demand Gen YouTube Engagements goal helps you find new customers.
  • You can now optimize Demand Gen campaigns for follow-on views to increase your channel watch time and capture more interest.

To learn about how Demand Gen is getting better all the time, visit Accelerate with Google.