Demand Gen continues to drive measurable business impact for brands across YouTube and Google’s most visual surfaces, and it’s getting better all the time. Across more than a hundred launches in the first half of 2025, Demand Gen advertisers saw on average over 20% increase in conversions or conversion value. ¹

More Demand Gen features are launching just in time for the holidays:

• AI Image and Video Enhancements automatically create and optimize additional versions of your ads to help your campaigns scale effectively.
• The availability of Pathmatics-provided images and videos in Google Ads will soon enable advertisers to easily lift and shift top-performing creative assets from other platforms into Demand Gen.
• Asset Uplift A/B Experiments make it easier to run creative tests so you can leverage the best performing assets.
• New suitability controls and excluded content themes are now available for the Discover feed, offering you more brand controls for Demand Gen campaigns.

To learn about other recent product enhancements, visit Accelerate with Google.