Google Ads

Building for the future to help you prepare for what’s next

Combining our automated products creates a multiplicative effect for driving growth — starting with keywords, bidding, and creative

Text says: Broad match finds new, high-performing queries and emerging trends. Smart Bidding delivers the right creative for each query at the right price. Responsive search ads automatically assembles the most relevant creative

 Product feed added to Video action campaigns

Demonstration of a product feed added to Video action campaigns

Insights page showing “Top assets” for Performance Max campaigns

Screenshot of Insights Page in Google Ads
vodafone logo

We’ve seen great results during early beta testing. Vodafone Turkey, part of the Vodafone Group, a leading telecommunications company in Europe and Africa, adopted Performance Max with the goal of scaling lead generation for its phone plans across all of Google’s channels to reach more potential customers. During testing, Performance Max campaigns drove an 18% increase in leads at a 70% lower cost per acquisition compared to their Search campaigns. As a result, Vodafone Turkey adopted Performance Max campaigns as its main lead generation campaign on top of its standard keyword-based Search campaigns. Visit the Advertising Solutions Center to see more Performance Max success stories from companies like Neo4j and MoneyMe.

“We're always keen on adopting new advertising technologies that create sales growth with lower costs. Performance Max aligns with our business objectives and helps us acquire new customers without cannibalizing sales between campaigns.”
Ayda Yorukoglu - Digital Marketing Product Owner, Vodafone Turkey