All advertisers globally can now use AI Max for Search campaigns, a one-click solution that brings the best of Google AI into your Search campaigns. It's now available in beta across Google Ads, Google Ads Editor, Search Ads 360, and through the Google Ads API.

We’ve heard that you need more flexibility and creative control to make smarter optimization decisions for your campaigns. That’s why we’ve rolled out new one-click experiments, built directly into your campaign flow to help you test AI Max with ease.

We’re also working on text guidelines, a new feature to help you create even more brand-safe creative, steering Google AI to create high-performing text assets that meet your brand and business requirements. Look for it in both AI Max and Performance Max campaigns as we start making it available to more advertisers this fall.

Learn about our latest innovations from Think Week on Air this week. Check out our best practices guide and land AI Max for Search campaigns to start supercharging your performance.