Every day, billions of people turn to Google Search for information, and our goal is to help them find it seamlessly. To make navigation even easier, we’re updating how we show ads on Search.
Text ads on the search results page will now be grouped with a single “Sponsored results” label. This new, larger label stays visible as people scroll, making it clear which results are sponsored — upholding our industry-leading standards for ad label prominence. We’re also adding a new “Hide sponsored results” control that allows you to collapse text ads with a single click if you want to focus only on organic results. In our testing, we found that the new design helps people navigate the top of the page more easily. The new design keeps the size of ads the same and you’ll still never see more than four text ads in a grouping.
The new “Sponsored” label also applies to other ad units on the search results page, like Shopping ads. These updates are currently rolling out globally on desktop and mobile.
The “Sponsored Results” label for text ads will stay at the top of the screen as you scroll. You’ll be able to click “Hide sponsored results” to collapse text ads and focus on organic results only.
You can also find the “Sponsored results” header above or below AI Overviews.
You’ll also see the “Sponsored results” header for text ads at the bottom of the page, with the same “Hide sponsored results” button.
The new "Sponsored" label will appear in other places, including Shopping ads, where it will be labelled as “Sponsored products”.
This newly updated experience will also be available on desktop.