YouTube Creators help people make confident decisions. At the YouTube NewFront, we discussed new essential tools so that brands can benefit from the deep connection between viewers and YouTube Creators, driving stronger results:

• A powerful new creator partnerships hub: Improved sponsored video discovery, creator search, and paid and organic reporting for linked videos.
• New APIs focused on connecting brands with creators: Soon, eligible influencer agencies and SaaS platforms will be able to supercharge their creator tools with creator insights.
• Better planning with Insights Finder: Search for relevant creators and learn about their fandoms in a new report in Insights Finder.
• Partnership ads powered by BrandConnect are coming soon to Display & Video 360.
• Creator-leads in through Takeovers deepen fan engagement by starting videos with a personalized message from the creator.

By combining the relevance and trust of YouTube creators with AI-powered campaigns, you can get more from your social strategy on YouTube.