YouTube is where sports come to life — where fans aren’t just watching the game; they’re watching highlights, dissecting plays in creator livestreams and joining postgame debates. In fact, more than 40 billion hours of sports content is consumed annually on YouTube. ¹

We’re excited to announce two new YouTube Select Lineups, currently in beta, to align your brand with this content:

• College Sports Lineup: Capture the massive and passionate college men’s football and basketball fanbases with live games on YouTube TV and video-on-demand (VOD) content on YouTube.
• YouTube TV Women's Live Sports Lineup: Tap into the explosive momentum in women's athletics viewership. This offering features 100% live game content on YouTube TV, spanning collegiate and professional levels.

These Lineups allow advertisers to effectively capture attention during thrilling moments, reach the right fans at the right time, and drive measurable results. Contact your Google team to learn more today.