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Performance Max campaigns launch to all advertisers

Google’s channel logos in a circle.

Performance Max campaigns help you increase conversions across Google’s full range of advertising channels and inventory.

Illustration of six mobile devices lined up next to each other, each showing a different ad example across Google’s channels. From left to right, they show ads on YouTube, Display, Search, Discover, Gmail and Google Maps. Above the phones are the logos for each.
Allianz logo

As an insurance leader in a highly competitive market, Allianz Spain strives to get the most out of its marketing budget by improving the efficiency and profitability of its advertising. Partnering with its agency Jellyfish, Allianz used Performance Max campaigns to increase qualified car insurance leads by 15% at a lower cost-per-lead compared to generic Search campaigns.

Excellence Resorts logo

Deezer, a global music streaming service, is constantly experimenting with new features and fluidly allocating budgets to different marketing strategies in order to generate subscription growth. Deezer is an app-first advertiser but was looking to scale web subscriptions and reach new customers across media channels. Performance Max helped Deezer and its agency Artefact increase subscriptions by 28% on the web path at a 15% lower cost-per-subscription compared to the app path.

Explore the Insights page to understand what’s driving performance.

See which audiences are influencing performance the most — including new audience segments you might not have expected or known about before.

See which assets perform the best together in the Combinations report and get ideas for future assets to upload.

SAIC-MG Motors logo

As part of its global expansion, SAIC-MG Motors used Performance Max campaigns to enter a strategic and highly competitive automotive market in Vietnam. By inputting custom segments and previous website visitors as audience signals, the brand helped speed up automation’s ability to optimize results while allowing Performance Max to find new customers. This led to a 39% increase in test drive leads at an 83% lower cost-per-lead compared to the account average. Performance Max is now part of SAIC-MG’s core media strategy.

Joybird logo

Furniture retailer Joybird was seeing great success driving online sales with Smart Shopping campaigns. To take its automation to the next level, Joybird and its agency Go Fish used Performance Max to help deliver 95% in revenue lift at a 40% higher ROAS.

Microspot.ch logo

Online retailer microspot.ch was experiencing rising market competition across their core area of consumer electronics. As a result, they tested Performance Max to drive additional sales and increased revenue by 40% compared to Smart Shopping campaigns.