Retailers have to get the basics right in order to drive sales in the age of AI.

In the latest episode our Ads Decoded Podcast, Ginny Marvin, Ads Product Liaison, sat down with Firas Yaghi, Global Product Lead for Retail Solutions, and Nadja Bissinger, Group Product Director for Retail on YouTube, to discuss how retailers can adapt to the rapidly evolving advertising landscape.

One takeaway: AI-driven shopping experiences — conversational shopping in AI Mode, virtual try-ons and shoppable CTV — are powered by the basic product data that you provide to Google, so if your Merchant Center feed is messy or incomplete, customers won’t be able to find your products.

Listen in for more — plus, actionable tips to refine your retail engine.