AI-powered creatives are essential for staying relevant in today’s complex search landscape, but above all they must meet your brand standards. That’s why we’re expanding beta access for text guidelines to all advertisers globally across AI Max for Search and Performance Max campaigns starting today, now with full language and vertical support.

As text customization matches your creatives with intent, text guidelines ensure they remain precisely on-brand. You can now steer Google AI by defining specific terms to exclude or concepts to avoid, in your own words, with rules like “don’t imply our products are cheap” or “don’t use language like ‘only for’.” We’re exploring more ways for you to guide AI using everyday language.

Brands like BYD are already scaling creatives with these controls in AI Max. They increased leads by 24% at a 26% lower cost, and text guidelines safeguarded their brand standards.

High-quality creatives drive performance, and by pairing your unique insights with Google AI, your ads can stay meaningful across every new Search experience. Get started in AI Max today.