Today, getting a clear view of the ROI from your marketing investments is more critical than ever. That's why we’ve rolled out new updates to Meridian, Google's open-source Marketing Mix Model (MMM), to help you make smarter, more accurate budget decisions.

Meridian now lets you include non-media variables like pricing and promotions to more precisely measure their impact on sales. And new channel-level contribution priors are designed to help you guide the MMM with your own business knowledge so you can get more actionable insights.

You can also now measure the longer-term effects of your upper-funnel media — considering the brand recall and influence that drives a purchase weeks later. This is made possible by enhanced binomial adstock decay functions for smarter optimization. Plus, new marginal ROI (mROI) based priors help you pinpoint where your next dollar should go for the highest return with strategic adjustments based on past success.

With 30 new certified global partners and an active Discord Community, you can now get expert help to deploy Meridian's capabilities and translate insights into business growth.