We’re making it even easier to reach the millions of viewers enjoying YouTube in the living room — including the viewers that have made YouTube the #1 streamer in the U.S. for three years running ¹ . VRC Non-Skips are now generally available globally in Google Ads and Display & Video 360.

Why this matters for your media mix:

• Built for the big screen: Non-skips are optimized for CTV delivery and ensure your message is delivered in its entirety.
• AI-powered optimization: Google AI dynamically optimizes between 6-second Bumpers, 15-second standard and 30-second CTV-only non-skippable ad formats, ensuring your campaign reaches the right audience at the right time.
• Drive better performance: AI-powered precision helps drive greater efficiency across multiple non-skip ad formats, delivering more unique reach and impact compared with manual mixes of single-format campaigns.