Rethink your strategy to drive sales this holiday season.

Fresh off Google’s Rethink Retail event in New York City, Ads Product Liaison Ginny Marvin sits down with Enric Durany, Group Product Manager for retail ad experiences for the Ads Decoded podcast. Together, they break down the actionable strategies and high-impact optimizations merchants can implement now to drive performance this holiday season.

Key takeaways include:

• Balancing bottom-funnel performance with upper-funnel discovery.
• Leverage the new AI Max for Shopping now in open beta — including text customization and Final URL expansion — to automatically capture evolving search intent.
• Learn proven tactics for accelerating customer acquisition and p loyalty retention goals.

Watch the full episode here.