At Cannes Lions Festival of Creativity, we announced new insights tools built with Gemini to help brands and agencies maximize this new era of creator marketing.

• Deeper trend data: New trending insights in the U.S. within Google Ads Insights Finder offer a more granular look at what’s popular on YouTube right now.
• Integrated brand pulse insights: select brand pulse report metrics now appear in Insights Finder, giving brands a clearer view of their paid and organic presence on YouTube.
• Insights APIs for partners: The new Content & Creator Insights API provides richer information about YouTube creators and audiences, enabling more effective media planning for agencies.
• Demand Gen creative campaign tips: Gemini will soon help you optimize Demand Gen campaigns on YouTube with creative insights, like tips about which visuals to use to boost performance.

As AI enables new kinds of creativity, these tools offer a better understanding of performance and trends, especially when it comes to the influence of YouTube creators.