Google Marketing Platform

New ways to measure from impression to impact in Display & Video 360

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“Brand Lift in Display & Video 360 helps us see the impact of all of our video ads, including YouTube, in one place. With these insights, we can optimize performance to drive ad recall and awareness, and plan future video campaigns in a smart and data-driven way relevant to our target audience and the viewing environment.”

— Steven Pollack, Head of Media & Communications, Nestlé