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Google Marketing Platform

The latest news, perspectives, and insights from Google Marketing Platform and Google Analytics products.

                           Connected TV screen surrounded by an audience icon, Display and Video 360 logo and megaphone to show how Display and Video 360 allows users to show the right message to their first party and similar audiences.

Google Marketing Platform

Activate your first-party data on connected TV

New CTV solutions in Display & Video 360 that let marketers reach their first-party audiences and those that look like their core audiences.

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