Campaign Manager 360 expands partnerships

Don't underestimate the power of your ad server. In today's increasingly complex media landscape — spanning programmatic, direct buys, social, search, CTV and countless other touchpoints — it's the essential foundation of every successful campaign. All your media investments, no matter how innovative, are only as effective as the technology that connects them. That’s why we’ve invested in the capabilities of Campaign Manager 360 to help you better manage your ad campaigns across multiple platforms and channels. As Mairi Fogle, Global Media Tech Product Owner at Kimberly-Clark, puts it, "Campaign Manager 360 helps us measure all our paid media and provides creative insights, giving us a complete view of our digital performance. This unified data allows us to create more relevant consumer experiences.”

With the growth of CTV and increasingly complex campaigns, this unified view is more critical than ever. We're introducing new partner integrations to Campaign Manager 360 to ensure seamless connections and effortless insights for ad serving across all formats and channels, including CTV.

Streamlining creative workflows with Adobe and Typeface

Modern marketing means juggling creative assets, tagging and trafficking across a growing number of platforms — a process that's often tedious and error-prone. That's why we've partnered with Adobe and Typeface to streamline the creative workflow.

First, Campaign Manager 360 has announced a partnership with Adobe GenStudio for Performance Marketing. This connection allows you to automatically send creative assets directly from Adobe to Campaign Manager 360. Adobe GenStudio for Performance Marketing bridges the gap between creative teams and marketing teams who need to scale variations for demanding channels like social media and mobile. Its robust features enable users to find brand-approved assets and create content variations using generative AI tools.

Second, our partnership with Typeface, a leading generative AI platform, empowers brands to rapidly produce personalized, on-brand content for automated, multi-channel campaigns.

Simplifying campaign activation with The Trade Desk and Google Ads integrations

Beyond having the right creatives, accurate tagging is essential for proper ad serving. Traditionally, downloading tags from your ad server and uploading them to buying platforms has been a manual and time-consuming process. To simplify campaign activation, we've enabled direct linking between your Campaign Manager 360 account and The Trade Desk and Google Ads.

Now, you can send ad tags directly to The Trade Desk for creative serving by Campaign Manager 360. You can also easily apply Campaign Manager 360 measurement tags to campaigns bought in Google Ads. We plan to expand these types of integrations to more buying platforms later this year.

Helping you understand performance across CTV and streaming

Campaigns for CTV devices present unique opportunities, but also require ad compatibility across different streaming devices and understanding performance within your broader marketing strategy. One of the ways we’re simplifying CTV campaign activation is through a new Campaign Manager 360 integration with Netflix Ads for ad serving and reporting. This integration enables you to serve the VAST video creatives on Netflix's ad-supported inventory. And for the first time, you can now track impression delivery of your Netflix ad campaigns directly within Campaign Manager 360. This means you can now activate and measure Netflix inventory alongside your other video campaigns, all within a single platform.

Understanding how your streaming and linear TV campaigns work together is essential for maximizing impact. That’s why Campaign Manager 360 now also offers Cross-Media Reach, providing a unified view of campaign reach across your entire media plan, including linear TV. Using data from Comscore, this new report compares the unique and incremental reach of your digital video campaigns alongside linear TV campaigns. By identifying shared and exclusive audiences, you can optimize campaigns and plan more effectively.

Don't let your ad serving be an afterthought. It's a powerful lever for boosting both productivity and media performance. We'll continue to build new relationships with key technology and media partners and embrace the latest advancements in ad formats and channels with Campaign Manager 360.