What does it take to reach just the right customer in just the right moment? How are global brands using machine learning to help shoppers make informed decisions? How will increased expectations for data privacy transform digital marketing? These are the questions leading marketers face every day as they connect with their audiences.
Luckily, those same leaders are happy to share their insights as they work through their challenges.
In “Data-Driven Marketing,” a Harvard Business Review Insight Center report sponsored by Google, you’ll get a collection of more than 25 articles that offer a snapshot of how marketers use insights to improve their strategies.
Find out how consumer insights help adidas deliver “premium, connected and personalized” consumer experiences—and business growth. And learn more about Google’s joint research with Bain & Company. A key takeaway? Thirty-nine percent of global marketers said that improved understanding and reaching the right customers was most important for achieving their marketing goals in the next three years.1 No wonder they’re looking to get time on their side.
If you want to understand how leading marketers are looking to the future, download “Data-Driven Marketing,” a Harvard Business Review Insights Center report sponsored by Google.
1 Bain/Google Marketing Leaders Study, global, November 2017. n=1,683 marketing and advertising media and technology executive decision makers in North America, Europe, Australia and Japan.