Google Marketing Platform

Integration of Salesforce Sales Cloud to Google Analytics 360 is now available



Example of a report in Google Analytics 360 showing the relationship between the traffic source for online leads and the progression of those leads through the sales pipeline, as tracked in Salesforce 

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“Being able to easily see our sales pipeline data in Google Analytics and get complete funnel reports with no manual work has been a game changer. We’re now able to quickly diagnose changes in lead volume and quality, and trace them back to our marketing investments in a way that was not possible before.

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“We’re really excited about the opportunity to leverage Salesforce data in Google Analytics and our AdWords media campaigns. This will allow us to activate pipeline acceleration and lookalike prospecting campaigns based on the profiles of companies that achieved key milestones in our customer lifecycle after becoming a lead. We expect this new approach will improve our ROI by shifting our targeting capabilities towards more valuable leads and opportunities.” - Norman Guadagno, SVP of Marketing