Google Marketing Platform

New audience solutions in Display & Video 360

Image of a computer with a Display & Video 360 logo in the middle, and a yellow, blue, and gray halo representing publisher data behind it.
"On average, advertisers who use optimized targeting in Display & Video 360 can see a 25% improvement in campaign objectives when using google audiences & 55% improvement when using first-party data. Source: Google Data, Global, 9/8/22-9/15/22."

More Information


1

Google / Storyline Strategies, Ad Controls, US, UK, CA , AU , MX, BR, FR, DE, IN, JP, n=1,000 per market, A18-55 with Internet access, March 2022

2

Google Data, Global, 9/8/22 - 9/15/22