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Google NewFront 2026: introducing the Gemini advantage
General summary
Google Marketing Platform now has the Gemini advantage, which uses Google's best AI to improve your return on investment. You can predict customer behavior using a unified inventory, and connect with them across streaming, search and shopping. Use Ads Advisor to optimize campaigns and turn connections into high value opportunities.
Summaries were generated by Google AI. Generative AI is experimental.Bullet points
- This article, "The Gemini Advantage," highlights how Google's AI boosts marketing ROI.
- Gemini AI in Display & Video 360 curates media, predicting customer behavior across platforms.
- Google Marketing Platform connects with customers across streaming, search, and shopping.
- Confidential Publisher Match connects first-party data with streaming signals for precise targeting.
- Ads Advisor simplifies campaign setup, optimization, and reporting, saving marketers time.
Basic explainer
Google is using its AI, called Gemini, to make ads better. Gemini helps companies understand what people want and shows them ads they'll like when they're online. This AI also helps companies manage their ad campaigns easier and see how well they're working, so they can make more money.
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The Gemini advantage in Google Marketing Platform: Our best AI for your best ROI
Streaming, scrolling, searching and shopping — the way people consume media has fundamentally reshaped how audiences discover and engage with brands. For marketers, this new reality offers infinite opportunities to connect with customers, but the old tools can’t keep up.
Marketers need an intelligent platform that predicts consumer behaviors and maximizes the value of every touchpoint. This is why we’re bringing the Gemini advantage into Google Marketing Platform. Our best AI for your best ROI.
Predict customer behaviors and meet them everywhere with our unified inventory
By supercharging Display & Video 360 with our latest Gemini models, our Marketplace now proactively curates media packages, delivering value before your ads even go live.
Only Google Marketing Platform has the inventory to connect with customers as they stream, scroll, search and shop, so you can reach them across every touchpoint in their journey.
With our live sports biddable suite of tools, you can connect with fans as they stream the live on their CTV, and re-engage them as they scroll for game highlights on YouTube Shorts. We’re also introducing YouTube Creator Takeovers, YouTube creator partnership boost, and Pause Ads to Display & Video 360, making it easier than ever for your brand to be at the center of attention.
Consumers don’t act in silos, and neither does Google Marketing Platform. By running integrated campaigns across the full customer journey, advertisers can unlock significant incremental value. In fact, advertisers who added an extra Google Marketing Platform product to their mix saw a 76% lift in ROAS. 1
Turn every connection into high value opportunities with Confidential Publisher Match and Google’s Commerce Media Suite
Confidential Publisher Match is the next generation of our identity model, now operating within Trusted Execution Environments. In a privacy first way, it connects your first-party data with the streaming signals from publishers, like Roku. This way, you can reach your customers at scale with precision, and track their journey from a CTV impression to a final purchase — without extra workload.
We are also scaling the reach of Google’s proprietary audience segments within Display & Video 360 to 96% of ad supported CTV households. 2
To turn commercial intent into proven performance, we’re powering Google’s Commerce Media Suite with retailer signals and Google AI. Through a new collaboration between Kroger Precision Marketing and Display & Video 360, brands can now activate Kroger’s shopper audiences across YouTube and third-party inventory. To close the loop, new SKU-level reporting helps you measure the precise impact of your spend on Kroger sales.
SKU-level conversion reporting in Display & Video 360
Campaign Management made easy. With Ads Advisor, it takes one prompt to elevate your impact
A marketer’s time and effort are valuable resources. We’re introducing Ads Advisor to help you move at the speed of your customers, providing support across every campaign stage:
- Campaign set up: Upload your media plan and automatically translate it into a comprehensive campaign setup, coming soon with campaign builder.
- Campaign optimization and monitoring: Track creative rejections and unlock insights to make your creative work harder to hit optimal spend.
- Campaign reporting: Demonstrate current performance across line items with just one prompt. Coming soon, automatically create tailored dashboards with customizable metrics.
In this new reality, the ability to act on customer insights in real time and convert them into high-value results is the ultimate competitive edge. The Gemini advantage in Google Marketing Platform delivers our best AI for your best ROI.
Learn more about all of our new announcements.
