While this is great for consumers, it can create complexity for marketers. But there is also opportunity — you can now use advanced data and automated technology to more effectively reach audiences wherever they are choosing to watch.
That's why we’ve launched a new guide for marketers that is all about that opportunity. Learn what TV and video viewing behavior looks like in today’s world and get recommendations for how to apply data and automated technology to reach viewing audiences more effectively. We hope you find it informative.
The way we watch TV has fundamentally changed. The popularity of on-demand and over-the-top streaming services, the proliferation of devices, and the availability of more high-quality content means that we’re able to watch wherever, whenever and however we want.