Google Marketing Platform

Which TV Ads Made the Podium During the 2016 Olympics?



Almost 35% of respondents remembered seeing the Nike ads. 

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Consumers who saw the ads, were on average, 25% more positive about the brand and were 28% more likely to find out more or purchase the product in the ads.

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Compared to the average of the top 12 ads studied, BMW drove 3.2 times more searches. 

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