Future-proof your measurement with the new Google Analytics

Now is the time to build the measurement foundation your business needs to succeed in the future. Learn how the next generation of Google Analytics, Google Analytics 4 properties and the new Google Analytics 360, will help you meet the challenges of an evolving measurement landscape and get better ROI from your marketing for the long term.

6 articles in this collection

Meet your marketing objectives with the new Google Analytics

Build the measurement foundation your business needs for the future. Use the new Google Analytics as your primary solution going forward.

Introducing the new Analytics 360

The new Analytics 360 helps large enterprises understand their customers with more customization, scalable tools and enterprise-level support.

Get privacy-safe customer insights with Google Analytics

Privacy-safe insights about the customer journey, and other new capabilities coming to Google Analytics.

A nonprofit finds volunteers with the new Google Analytics

Nonprofit 412 Food Rescue used the new Google Analytics to cut reporting time in half and increase volunteer sign-ups.

New predictive capabilities in Google Analytics

Introducing predictive capabilities in the App + Web property in Google Analytics. Use predictive metrics to build audiences you can later rea…

Introducing the new Google Analytics

The new Google Analytics will give you the essential insights you need to be ready for what’s next.