YouTube partners with the NFSA to preserve content from 10 Australian creators

Last night at a special event in Canberra, we celebrated a landmark new partnership between YouTube and the National Film and Sound Archive of Australia (NFSA). Our team joined NFSA CEO Patrick McIntyre and Minister for the Arts, The Hon Tony Burke, to mark the occasion as the NFSA added the work of 10 incredible Australian YouTube creators into the national audiovisual collection.

By welcoming Tash Sultana, Beau Miles, Bounce Patrol, communitychannel (Natalie Tran), Eddie Woo, GLITCH, Mighty Car Mods, Outback Boys, superwog, and Wengie into the archive, the NFSA is recognising their significant contributions to our national identity. Spanning everything from comedy, animation, and music to bushcraft and mathematics, these creators have shaped our contemporary Australian culture. Through this new Creator Capsule, the NFSA will preserve their stories, videos, and community comments—cementing these creators as a permanent part of Australia’s living cultural record for generations to come.

This partnership highlights the growing relevance and significance of audiovisual storytelling platforms like YouTube, where anyone can start telling great stories. It’s a milestone that aligns with the release of our 2025 YouTube Impact Report, which shows how what sometimes starts as a simple creative spark on YouTube, can quickly grow into something more significant:

• Multi-instrumentalist Tash Sultana’s live-looping bedroom sessions took them from local busking to the global stage. Their journey reflects how YouTube connects local talent with global fans—our impact report shows that 83% of music companies on YouTube say the platform helps them reach new audiences worldwide, and over 90% of Australian content watch time actually comes from outside the country.
• Independent animation studio GLITCH co-founded their channel to share a passion for storytelling, and today they employ over 100 people worldwide. They represent a growing sector: in 2025, YouTube’s creative ecosystem contributed over AU$1.1 billion to Australia’s GDP and supported more than 18,000 full-time equivalent jobs locally.
• High school teacher Eddie Woo has made mathematics approachable and accessible for millions of students worldwide. Eddie’s work speaks to a broader love of learning on the platform—90% of viewers use YouTube to gather info and expand their knowledge, and 75% of teachers who use YouTube say it helps students continue learning outside of the classroom.

Whether it's learning a new skill, starting a business, or discovering independent Aussie voices, YouTube has become a central home for Australian stories. We are incredibly proud to partner with the NFSA to ensure these stories are celebrated forever.