Tributes and Trends: the 58th Annual Grammy Awards through the lens of Search
As millions of people tuned in to watch the 58th Annual Grammy Awards, many Canadians also turned to the web to keep up with the action. Here's a look at the Grammy nominees and moments that captured Canada’s imagination and brought people to Google Search.
Artists in the spotlight This year’s most searched performance was Broadway musical Hamilton, as Canadians turned online during the cast’s live performance to learn more about the show, the cast and tickets. In fact, searches for Hamilton tickets increased 9X following the performance and 50X following their win for Best Musical Theatre Album.
Sam Hunt and Carrie Underwood’s duet early in the evening was a search favourite, while the Eagles’ tribute to Glenn Frey was also at the front of the search pack. Canadians went to Google to learn more about the band following their performance, many asking “Who are the Eagles?”
Lady Gaga’s tribute to David Bowie was also a top-searched performance, with Gaga roaring through nine of Bowie’s best-known songs in six minutes. During the performance, Canadians searched for the lyrics to many of the favourite hits being performed on stage, but searches were highest for ‘Heroes.’
Here's a look at the nominees and moments that captured Canada’s imagination and brought people to Google Search.
The most searched red carpet looks The red carpet is many people's favorite part of the show. While no Grammy is awarded for "best dressed," we wanted to know which looks caught Canadians attention this year. The results are in and the most searched styles, in the hour after the red carpet show were:
Trending questions and artists we’re curious about
Canadians also turned to Google to ask questions throughout the Grammy Awards. One of the night’s biggest moments came from an artist that wasn’t even present -- searches for ‘where is Rihanna?’ were trending in Canada, after RiRi dropped out of performing and attending over the weekend. We also saw searches for “Who is…” spike in the Best New Artist category, particularly for country musician Sam Hunt and Tori Kelly, the 23-year-old California pop singer who her start on YouTube.
Search Predictions
Before the ceremony started, we shared our “picks”- who would win if the Grammys were determined by search volume in Canada alone. Out of our three Google Search Picks, all three actually won!
This year's searches during the 58th Annual Grammy Awards and Red Carpet reveal the artists, albums and performances that Canadians love and those we turned online to learn more about. Afterall, Google's users are intrinsically curious. Why else would you search?
Happy searching!
