Over 1 billion fans come to YouTube each month to connect with their favourite artists and discover new music. And now, we’re making it easy for Canadians to go from experiencing music online to seeing live performances through our partnerships with Ticketmaster and Eventbrite.
Starting today, Canadian fans watching videos from Official Artists Channels will see ticket listings for live music performances throughout Canada and the US. With one easy click on the “Tickets” button, they’ll be able to purchase directly from one of our ticket vendors.
This new feature is an expansion of the ticketing integration first launched with Ticketmaster in 2017 in the US.
Live events continue to be a major source of revenue for artists, so we want to help artists keep fans updated on their upcoming shows and sell more tickets to live performances. YouTube’s global audience also lets artists find new fans, with 24% of Millennials and 33% of teens claiming they discover live music events through the platform, according to a Nielsen report from 2018.
The new feature aims to connect fans with not only the global artists they love, but also will give them a chance to discover more intimate events with breakthrough Canadian talent.
YouTube is the space where many Canadian artists first built their online platform. We’re excited to continue furthering the power of video discovery on YouTube by bringing those artists and fans closer together through live shows.
Posted by Andrew Lindsay, Head of Music Label Partnerships, YouTube Music Canada