Skip to main content
India Blog


Announcing Google Startup School India - to enable 10,000 startups in tier 2 and tier 3 cities

Article's hero media

With close to 70,000 startups, India is the third largest birthing ground for startups in the world. And as more Indian founders lead their companies successfully to IPOs or unicorn status, it has set off a virtuous cycle wherein their success has ignited aspirations among young Indians across the length and breadth of the country.

Startups are no longer restricted to Bengaluru, Delhi, Mumbai or Hyderabad. We have multitudes of fast-growing startups headquartered in centers such as Jaipur, Indore, Gorakhpur and more. In fact, these account for nearly 50% of all recognised startups in India today.

90% of all startups fail within the first five years of their journey - mostly for the same key reasons - unmanaged cash burn, flawed demand assessment, ineffective feedback loops or lack of leadership.

Over the last twenty years, and especially in the last decade, Indian entrepreneurs have garnered a wealth of institutional knowledge, through which they’ve made the entrepreneurial journey a less lonely one for future founders. A defining tradition of the community has been knowledge sharing, which helps the whole community learn faster, avoid known pitfalls and borrow useful growth hacks.

As startups come up in farther corners of the country, there is a need for programs which can organize this knowledge into a structured curriculum and deliver it across a wide footprint. Startup School India - a Google for Startups initiative is designed to do precisely that as we align our efforts to support this expansion.

The 9-week program, delivered virtually, will feature fireside chats between Google leaders and trailblazing collaborators from across the startup ecosystem spanning fintech, D2C, B2B and B2C e-commerce, language, social media & networking, job search and many more. The full list of speakers is available here.

The curriculum will feature instructional modules on subjects like shaping an effective product strategy, deep dives on product user value, roadmapping & PRD development, building apps for Next Billion Users in markets like India, driving user acquisition and many more.

There will also be opportunities for founders to gain orthogonal insights from discussions around what makes an effective founder, formalizing hiring and more.

Aimed at early stage founders with a minimum viable product, the program provides the flexibility of a virtual curriculum and allows attendees to pick and choose the modules they’d like to tune in for.

Here’s what some of our ecosystem collaborators have to say about the program

“Google has always believed in giving back to the startup ecosystem and this initiative lives the spirit. After working with thousands of startups they truly understand the need gaps which there Startup School initiative aims to bridge” - Varun Alagh, Co-founder, Mamaearth

“Startup enterprises in India have been known to be innovative and nimble footed in responding to business challenges. This is testified by the fact that Indian startup enterprises have filed 6000 patent applications in the United States, thus representing 60% of the total patent applications in the country. The combination of intellectual power, original thinking, creative application, and technology, as well as a fertile economic ground to experiment in a market full of problems and opportunities, has resulted in considerable growth of these businesses, with many of them turning into Unicorns. The Google Startup School will provide an avenue to entrepreneurs to come out of their closet and look for opportunities.”” - Rahul Garg, Founder, Moglix

“Startup School is an excellent initiative to reach founders at scale in India. As more young, tech savvy founders start to build their businesses, it’s important that the fundamentals of company-building are well thought out so that founders can build for the long-term.”- Gayatri Yadav, Chief Marketing Officer, Sequoia India and Southeast Asia

The inaugural edition of Startup School India - a GFS initiative, kicks off today at 11AM. To sign up, please register here